I was watching the Marcus Wareing bbc documentary on pursuit of perfection....and the host keeps questioning..in the end we are just cooking lunch so why the effort? Then it hit me....most of the worlds population survives on really bad food...from doritos, to mcd, to mediocre mid-range food and lot of great cuisines have been commercialised and bastardized. We as chefs are always at war with packaged and fast food industry because they are about scaling up and processed mass production. if the battle of michelin stars did not exist, no revolution will happen in cuisines and people will forget what fresh food and flavors are....we would fed sour cream onion dips and plastic meat patties. Discuss. I am very new in this industry but i do seek inspiration everywhere.