As a chief I am always conflicted and feel responsible when people even in family have bad eating habits or can just not eat healthy. Unhealthy food makes fast money but nothing compares to good health. How do I make money when healthy food is so unpopular?
I agree the resistance could be more in the naming..informative!Some of us old fogies remember when, by definition, "health" food was coarse, bland, usually on the dry side, and frequently with off flavors. So when you tell people (especially from my generation) you are making "healthy" food (and market it as such), people immediately think of unspiced, either overcooked or raw vegatables, coarse (and again, somewhat flavor-devoid) baked products, Small portions of meat or other protien, and raw veggies.
I was fortunate to get to do an unpaid inern gig for a few weeks at a fine dining vegatarian place, so I learned a LOT of tricks (far too many to list here) for making amazingly great and satisfying vegetarian and vegn dishes. The biggie is mouth feel and taste - without the animal or excessive vegative fats... building incredible flavor profiles using spices correctly, and having a hugely warm family feel about the place.
The other thing is they did NOT market themselves as a "Health Food Restaurant" but a "Vegan-Optional" fine dining establishment - they were always busy, and one of my more favorite places to take out of town guests... and blow them away!
BTW - as to what others eat? You don't have control over that (at least wihtout looking like a jerk)... you can offer to cook some great meals using healthy ingredients and techniques... when they ask how you made it, you can give them a rundown WITHOUT PUSHING THE HEALTH-FOOD ELEMENT. I turned on my family to my Portabella Goulash (mmm - haven't made that in a while, maybe I should hit the store... heh heh heh...), it's now one of their favorites, and they have no idea they're missing out on the unhealthy junk. And remember, You are making dinner, not making a political statement that way, and you never know when you will make a convert!
I thank you for your sincere feedback. I wish I did not feel some guilt while cooking the unhealthy dishes.
This issue has really got me researching about nutrition. Maybe to help me be of more value to my clients and maybe eventually just be a private chef and offer services to healthy eating families.