Ok, I was out shopping today and couldn't resist stopping at Williams-Sonoma to browse. I noticed a package of "Ice Cream Starter" and immediately looked at the ingredients. There are all kinds of stabilizers and such that could be used, so I was curious. So, for the $12 container of vanilla ice cream starter you get 16 oz of... sugar, vanilla and salt. Yup, that's it. Here is a link - Ice Cream Starter (you have to click on the 'more info' tab to see the ingredients). Wow, is that brilliant marketing or what? Now, what have you seen for sale that seems like a culinary rip-off?