This is a bit of a polling scenario: just asking foodies of all formats to share thoughts and opinions on business names and ideas. Thanks for reading, friends. If you were starting business in food, and wanted to give a non-specific food-related name to your LLC, how generic would you be? And what names would you warm to if you were looking to buy a product from an artisan food purveyor? Would something as simple as Lastname Handmade Foods LLC or Lastname Scratch Goods LLC seem like a solid brand name with room for expansion? Or do you find it too bland? Would it seem confusing as a consumer? And to name a DBA attached to the LLC something like The Ugly Truffle instead of Ugly Truffle, or Ugly Truffle Baked Goods-- does it make the business seem too much like a location? Would you find it confusing, as in, "Is that a place or a bakery or what?" This is in naming a business that sells pastries to local retailers and directly to consumers, but with a production location only. I would simply love to know the thoughts of opinions of all varieties of people into food, on a professional level or otherwise.