This is my first post. Long time food service worker transferred into the catering world. Help

Discussion in 'Professional Catering' started by [email protected], Sep 11, 2018.

  1. Lucas@bacatx

    [email protected]

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    Catering Manager
    So a touch of back story, I have been in the industry for about 10 years now. I’ve managed, cooked, tended bar, banquet captained and now my newest task is building a catering business for an existing restaurant.

    I now as I still am the lead Bartender for our restaurant. My plate is rather full. I have now successfully built a corporate menu and now I’m stuck trying to get a clientele. My owner (boss) had purchased a lead list over 2 years ago and as of this mourning I have now called all of the list. Only to get a couple of inquiries that didn’t even produce. I feel like I have wasted a lot of time and energy on nothing. The obvious question is where do I start on getting more leads.

    I live in a very tech influenced city that is full of tready businesses that love good food. There is huge potential here and I don’t know how to tap into it. I have made some good connections through my personal life and they have turned into good things, but I need to generate more. Any help from you pros will be greatly appreciated.

    TLDR; I’m in a new position. I need to produce more for moar money, live in a trendy city with good startup business and I want to tap into that.
     
  2. davidjren

    davidjren

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    1 years
    You should take a photo and share every social (Facebook, foody, app mobie..etc). And ads this.
     
  3. chefwriter

    chefwriter

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    Professional Cook
    Print up copies of your catering menu and drop them off at nearby businesses. People may not know you offer catering. Have catering menus available in front of house for everyone to take a copy with them.
     
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  4. sgsvirgil

    sgsvirgil

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    Retired Owner/Operator
    Create a variety of samples that are good representations of your menu, package them up and drop them off "gratis" at a few businesses along with some menus sometime before lunch. Pick 2 or 3 businesses each day or a handful each week. This could be especially good for you now since many businesses start planning and booking their holiday parties this time of year.

    Good luck. :)
     
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  5. Cdp

    Cdp

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    18 years Chef recent promo to Sous
    HI
    maybe looking at local charity/movement for the area that will be requiring a venue looking to align next to a current trend for the area and that will support you is it for a new casino or opening a new developed bridge between to ports who knows

    out yourself in the we can cater for that give them what they need it is a time and patience game but it will pay off.

    by doing this it is a tax write off plus you get a meet and greet
    also the top dogs who are there are the ones you can poach to play in your sand pit ...
     
  6. flipflopgirl

    flipflopgirl

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    Retired Hospitality
    Pop ups are a great way to get your food out there.
    Ideally you could do a lunch onsite (target business)...a nice seasonal menu for 25 or so people.
    Circulate the menu the week before and maybe even sell tickets.
    Bring plenty of help so things run smoothly and prove you can deliver .
    In my experience the charity circuit can be treacherous.
    Most of the major causes are well oiled machines with a long time relationship with a caterer.
    The rest are notorious for nickel and diming you to death.
    So be very selective re who and what and how often in order to not be labeled as the "value" option.
    Weddings and other celebration events can be cash cows but can be very hard to break into depending on how saturated your market area is.

    Luck...mimi
     
    Last edited: Sep 17, 2018 at 6:47 PM
  7. flipflopgirl

    flipflopgirl

    Messages:
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    Retired Hospitality
    Pop ups are a great way to get your food out there.
    Ideally you could do a lunch onsite...a nice seasonal menu for 25 or so people.
    Circulate the menu the week before and maybe even sell tickets.
    Bring plenty of help so things run smoothly and prove you can deliver .
    In my experience the charity circuit can be treacherous.
    Most of the major causes are well oiled machines with a long time relationship with a caterer.
    The rest are notorious for nickel and diming you to death.
    So be very selective re who and what and how often in order to not be labeled as the "value" option.
    Weddings and other celebration events can be cash cows but can be very hard to break into depending on how saturated your market area is.

    Luck...mimi