I was doing a wedding cake consultation at work and the bride asked for strawberry cake. I remember trying Duncan Hines' strawberry cake a long time ago and thought it would have been really good if it wasn't for that gross artificial flavor. So now it's been on my mind and I want to make it. I found a recipe that calls for strawberry Jell-o mix and strawberry jam to be added to a white cake mix. I'm thinking I can use a vanilla cake recipe and add vegetarian strawberry "Jell-o" to not only avoid the gelatin (I'm a vegetarian), but to avoid the artificial taste as well since it's made with strawberry powder instead of being just artificially colored and flavored sugar/gelatin. Is there a reason these recipes call for Jell-o? Is it just for the strawberry flavoring or does the gelatin do something in the recipe? Because I could just as easily use straight strawberry powder. Anyone else make this type of cake? Any suggestions?