selling Croissants...

Joined Mar 28, 2007

How much Croissant should be sold to a caffe?
I might have some orders soon, and I wanted to know if any of you can give me some info...
I know I have to canculate my materials which are not expenssive when wer'e talking about Croissants but the work etc.....

Joined Feb 17, 2007
Awwww,'re killing me! Costco croissants???? That's it--I'm going to send you a dozen of mine gratis to compare! Just teasing.....

You will find that you will NEVER get your labour dollars out of croissants...especially not at the wholesale level. When you sell things wholesale you can really only get about 60 percent of what you would get by selling them retail yourself. And customers will only pay so much for a croissant without balking. Croissants will sell...but let me tell you...they are a labour of love. You make them because YOU love's hard to make much money on them.

When I do my wholesale pricing I generally figure out my costs (including my overhead) and then a per unit price and then do a price for the dozen. I then give a bit of a break for orders over 5 dozen.

Hope this helps.
Joined Mar 28, 2007
Yes- to make them it's a pure love. There is nothing more satisfaying for me then to see them proof and rise perfectly:) though I roll them by hand now....

Thanks for your input!!

And Pete- Costco?? in Pastry chefs forum?:) seriously, I wouldn't even bite them but thanks for your feedback!
Joined May 29, 2006
1. What is your food cost for the product
2. what is your total labor cost for product
3.what is your packaging cost
4.what is your delivery cost
5 what is your overhead if any
6. what % of profit do you want.

what do your competitors charge.

Take all of this into consideration, before even starting.:chef:
Joined Sep 18, 2008
Only mentioned "COSTCO" because a number of local "cafes/coffeshops" purchase there and that, IMHO, kind of sets the "competition price".
Joined Feb 17, 2007
Some wholesale clients will allow you to reuse the send them bakery boxes and they send them back with their next order. That saves you some money...and saves them some space. I generally let them suggest that to me sounds cheap if you suggest it.

If they are taking your product directly from its packaging and displaying it all sometimes you can deliver on parchment lined sheet pans. You can even offer to arrange the product for them.

For individual items I have a big shrink wrap machine that I use to wrap them...wouldn't do that with croissants though. They'd end up going soft and soggy...there goes all your hard work!
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