School project on Ovens

Discussion in 'Cooking Equipment Reviews' started by learningovens, Jan 25, 2013.

  1. learningovens

    learningovens

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    Hey everyone,

    I recently joined this forum and as a complete amateur, have been inspired to make a real effort with the meals that I make at the moment. I study branding and decided to do a side project on ovens and what makes them special/why people buy them.

    If you have any time to help me out and complete this survey, I would really appreciate it:

    http://www.surveymonkey.com/s/TV68MH6

    I want to hear from people who are passionate about cooking and that is why I posted in this forum. I am not trying to advertise anything and I hope no one is angered by the fact that I am asking for help on a school project!

    Thanks so much,

    Annie
     
  2. phatch

    phatch Moderator Staff Member

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    It's a pretty tilted survey to ovens as a prestige item, a concept I disagree with. The results of such a survey will not really indicate anything meaningful. The questions reveal the purpose of the survey and it contains no real control questions or questions to indicate relative prestige among similar items like refrigerators, stoves, dishwashers and so on.

    You need to read up on good surveying, statistics and more to generate a survey that offers meaningful results.
     
  3. learningovens

    learningovens

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    Well thank you Phatch for your opinion but there are actually people who do think they are a prestige item even if you do not think so.

    I actually found a correlation between people who buy premium ovens or aspire to have them (Viking, AGA etc) and those that think their oven says something about their status in society. They could have just as easily disagreed with that statement.

    Now I am not saying that everyone who buys a Viking oven cares about this kind of thing but the survey did help direct me to several hypotheses.

    Thanks for your time and your responses.

    Anna
     
  4. phatch

    phatch Moderator Staff Member

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    Yes I know those people too. My point was that the survey was flawed in structure.
     
  5. petemccracken

    petemccracken

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    FWIW, IMHO, people who purchase anything based on prestige rarely use the purchased item for anything other than prestige.

    With regards to ovens in particular, based on my interaction with owners of such prestige oven as a personal chef, the amount of use of the oven is inversely proportional to the oven's perceived prestige value. In other words, the self-cleaning cycle has never been utilized!