I am writing a new book on restaurant marketing and am seeking case studies to include. The premise of the book is that there are far better ways to build sales than using traditional, stale and ineffective mass media advertising. At my firm, we're be believers in public relations, neighborhood marketing and retention-building programs. We already have some great case studies, but we're looking for more so that the book is chalked full. Do you have any examples of off-beat, non-traditional tools you have used that didn't require mass media? We're looking for out-of-the-box publicity stunts, unheard of local store or four-walls marketing ideas, special events programs, and other cut-through-the-clutter ideas you may have heard of but not necessarily tried yourself. If it wasn't an ad and it drove sales, we want to hear about it. Looking forward to starting a fun new thread with you!