While I am a huge fan of using these types of coupons I just don't understand the entire marketing ploy of having them and would like to with my company! You see, I see all of these online websites with free restaurant coupons and people just go there and get them. But if they are searching online for the restaurant coupons, don't they want to eat there all ready! It is definitely a win for the buyer but how about the seller? What are the implications? It must increase income somehow?