One of the least favorite parts of my business is coming up with copy.....I'm catering an ISES (International Event Planners) lunch next week and need propaganda about my catering company.....so what to emphasize. I have NO set menus. Give me your budget, tell me your guest profile and where you want to have it and I'll design a menu specific to your party...no problem. But to come up with "standardized menus" is a total drag...I can't wrap my mind around the box. Even looking at other similar caterer's websites I'm still flopping around like a fish out of water, like a shroom out of the woods.....like a democrate in rural Missouri.....AARRRRRGGGGG. I've taken to writing out past menus, or dishes that have been popular. My fear is losing that ability to jam which is what thrills me about cooking....take away the creativity and it's dead to me. next week I need to drop off menus and info to various venues that have requested copies for people that call about events. Now it's worse.....designing two separate things....one for event planners and another for generic callins..... How do you guys deal with this? Especially those of you who work with seasonal local ingredients and do many various types of events.