Price out an event

Discussion in 'Professional Catering' started by fel3232, Sep 5, 2013.

  1. fel3232

    fel3232

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    Hi,

    As professional caterers, do you ever get calls that sound like this:

    Caller: Hi, do you do catering?

    You: Yes, we sure do. How may I help you?

    Caller: Well, how much does catering cost for 100 people?

    I posted my experience here:

    http://www.alexanderevent.com/can-i-get-a-quote/

    Am I the only one that gets these ? How do you handle this type of calls?

    It is a bit frustrating at times, luckily I don't get a whole lot of these...but still...

    Do I need to educate these possible clients, or I am better off concentrating on paying customers...

    Thanks in advance
     
  2. mikeswoods

    mikeswoods

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    They aren't customers---just curious tire kickers.

    I was usually friendly ,but dismissed them rather quickly.

    My favorite question---"How much is your package?"

    I admit the smart Alec side of me came out,once and a while---
     
  3. meezenplaz

    meezenplaz

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    Hmm...gee sounds a lot like the questions we get right here in this forum, from

    "caterers" with (big surprise) only one post to their name. lol

    Caller: Hi, do you do catering?

    You: Yes, we sure do. How may I help you?

    Caller: Well, how much does catering cost for 100 people?

    Me: Well let me get a few details from you about your event, and I'll be happy

    to provide you a brochure and menu of our services.

    Caller: Oh, um...yeah well let me think about it, I have a few more I'd like to call.

    Me: (rolling eyes) Sure no problem, have a GREAAAAAT day!
     
  4. mikeswoods

    mikeswoods

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    It would be a nice thing if the word 'caterer' meant the same thing to everyone.

    I received more than one call asking if one of our trucks could stop by a construction site.

    Roach coach ---------------

    I'm not a snob, but that was insulting----------
     
  5. fel3232

    fel3232

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    horrible

    I remember one of these clueless "customers" turned into a $120,000 quince...it took a lot out of me, I worked for each and every penny
     
  6. lagom

    lagom

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    I dont dismiss them typt of calls, but I do give them such a high number that they either end the call or come back with details. For example, in 2001, i get a call for an out door wedding for 300, tents, liquor, everything. I replied "at least 800$ a person" plus details. His reply was "hmmm". He gave some details, ended up 1300 a person and it was 375 people, paid cash. It was a good day.
     
    mikeswoods likes this.
  7. meezenplaz

    meezenplaz

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    Four Hundred eighty-Seven THOUSAND for one  400 guest wedding?!

    I could retire on that.....nicely.

    Having trouble believing that one. /img/vbsmilies/smilies/rolleyes.gif
     
  8. lagom

    lagom

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    Retire? Not a chance. I arranged for everything from entertainment, valet parking, limo service, tents, tables, chairs, cakes, flooring, generators, wiring, chanderliers, you name it, i booked, orginised it and paid for it. Ya they wrote a big check but I wrote a lot of checks myself. But ya the profit was nice, but definatly not retirement level. Also ive worked a bar mitzvah in nyc in 91 that went almost a million.
     
  9. meezenplaz

    meezenplaz

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    Okay conceded, a lot of outgo there....but even a say 15 or 20% profit would be a nice egg off of one event.

    To me a 5 or 6K single event profit is a slice of heaven--am I thinking too small? /img/vbsmilies/smilies/redface.gif

    And I cant even imagine a million dollar bar mitzvah, wow.
     
    Last edited: Sep 8, 2013
  10. lagom

    lagom

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    Too small? No not at all. 5 or 6k on an event is nice cash as long as you dont have to do a thousand hours pulling it off. I perfer smaller functions myself. Much over a hundred and fifty people is a lot to wrangle and 300 and up is a pain in the but. My recent favorites these last few years have been doing thanksgiving caterings for about a dozen expats here. I put ln their dinners in their homes, usually for about 20 people, traditional food, at least for me, and after taxes put about 3500kr. Aka 500€ in my pocket per family. I literly have no more than 3 hours of my time per family invested and about 6 hours of a servers time to take care of things on location(server billed and paid directly to client thru a service). Clients are happy and well fed and its great referals for other functions. Never sell yourself cheap. I love rich people.
     
  11. meezenplaz

    meezenplaz

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    Excellent advice and a tendency I find I have to constantly fight in myself.

    But when we do get the higher price we ask for...so much more rewarding. lol

    And I agree, Id rather do an exemplary, all out for 200 ppl than a half azzed for 500.
     
    Last edited: Sep 11, 2013