Hi Everyone, I'm an undergraduate student who is currently working on a semester long project. My project consists of inventing a new product and writing a business plan for it. I'm hoping the cooking community can give me some valuable insight on how to improve my current product idea and push me in the right direction for how to develop a successful plan. The idea: A new type of toaster that automatically cooks your toast to the perfect crispness every single time by scanning the level of darkness in the toast. It would feature cameras inside of it that allow the user to easily cook toast to their desired crispness by looking through an LCD screen on the outside. The user looks through the camera the first time and saves their cooking setting. From this point on every time that user makes toast they no longer need to sit and watch through the LCD screen but instead the "smart toaster" knows what level of darkness to cook their toast at. If you have an extra 5 minutes to spare I would appreciate it so much if you could answer these 9 really brief and short questions. Thanks in advance!! Focus Group Questions 1.) What kind of toaster do you currently own? Any specific features? 2.) How often do you use a toaster throughout the week? Are you satisfied with it? 3.) Do you use a toaster oven? If so, why? 4.) Does it bother you that you have to wait for your toast? Based on the product idea I proposed earlier... 5.) Would you buy it? Why/why not? 6.) How much would you be willing to pay for a toaster like this? 7.)What features would you look for in a toaster? (Price, design, quality, etc.) 8.) Any ideas about what design or features you imagine this toaster having? 9.) 2 vs 4 slots. Would you be willing to pay more for 4 slots?