Okay, I've been trying to wrap my brain around this and am not sure if I have all my facts right. 1. Unless I buy my produce from the Farmer's Market or pick it directly from my garden, my produce may not have much/or the same nutritional value as produce that has not been forced ripe or gassed. Correct? 2. Now those frozen veggies in the Frozen Foods Aisle of the supermarket may have more of a nutritional value than those found in the Produce Aisle of the supermarket because they have been blanched/flash frozen to preserve the nutrients. Also correct? 3. The frozen meals now, that are also located in the Frozen Foods Aisle of the supermarket are filled with preservatives and food colorings and do not pose much in the way of being a nutritious meal after reheating. Right? 4. Fresh cooked meals that have been frozen lose some of their nutritional value. True? So, if I cook meals with the less nutritious supermarket produce and freeze it for later, wouldn't the nutritional value for that meal be on the same level of the Frozen Meals (minus the preservatives and food colorings of course)? Would it make a difference if I cooked with fresh produce from the Farmer's Market or garden? I am beginning to wonder why don't I just keep planning a weekly menu for my household, buying only fresh produce from the Farmer's Market, those ingredients I need plus any other necessities we may need and ONLY cook fresh. This train of thought arose from the Personal Chef concept and I am trying to find the difference of the nutritional value between Frozen Meals and Frozen Food that has been freshly cooked. As a mother with kids and soon to be new mother with a newborn.....I am a potential Personal Chef client. I am having trouble selling the service (particularly the frozen and reheat part)to myself. If I am supposed to be touting/selling the fact that my food is better than/more nutritous than so and so's, shouldn't I understand and be able to explain why? Or actually believe the concept? Jodi PS Shroom I thinking Private Cheffing (if that is what you were describing) is a better deal. More creativity involved (most of the creative stuff can't be frozen and reheated most of the time) and it's all freshly prepared. I think I like your line of work.