new wine at walmart

Discussion in 'Food & Cooking' started by katbalou, Jan 28, 2003.

  1. katbalou


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    Professional Chef
    i just couldn't resist, i thought it would give a good chuckle.
    BENTONVILLE, ARK (AP) -- Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine.
    The world's largest retail chain is teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits at an affordable price, in the $2-5 range.

    While wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand wine into their shopping carts, there is a market for cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I.
    She said: "The right name is important."

    So, here we go: The top 12 suggested names for Wal-Mart Wine:

    12. Château Traileur Parc
    11. White Trashfindel
    10. Big Red Gulp
    9. Grape Expectations
    8. Domaine Wal-Mart "Merde du Pays"
    7. NASCARbernet
    6. Chef Boyardeaux
    5. Peanut Noir
    4. Château des Moines
    3. I Can't Believe It's Not Vinegar!
    2. World Championship Riesling

    And the number 1 name for Wal-Mart Wine ...

    1. Nasti Spumante
  2. svadhisthana


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