I use Yelp on my iPhone quite frequently when traveling around and looking for a good place to eat. Most times I can weed out the reviews from clueless posters and get to something meaningful and useful. When I review, I usually do so to turn others on to a terrific out-of-the-ordinary place (won't review and Applebees) or to warn people about truly horrendous food or service. I also do not review fellow business owners in my immediate vicinity-no need to give my neighboring business a hard time. However, as a user, a reviewer and one whose establishment gets Yelp reviews I must admit that most people who review on Yelp are either clueless, mean or both. We own a unique shop and our signature items are artisan ice pops made with organic and locally grown ingredients. We also offer organic and fairly traded coffee, tea, and chocolate as well as smoothies, fresh juices, chilled soups and our own version of bubble tea. For those of you unfamiliar with bubble tea, it's been popularized in asian markets and is made from super sweet tea mixes made with artificial flavors and colors and served with a scoop of large pearl tapioca. OUR bubble tea is brewed from organic teas, blended with real fruit and lightly sweetened with organic and FT sugar, honey or agave nectar. Of course, we cook premium tapioca each day to add to the tea. This week we got a lengthly Yelp review from a guy based on the purchase of ONE bubble tea (we usually offer 4-5 flavors.) He complained that it wasn't sweet enough and about how we stored our tapioca (which was wrong anyway). Basically, he just didn't like it. That's fine, dude, bring it back and let me make your experience a pleasant one, but don't trash us on Yelp based on one item alone! Geez. Hopefully, most users are like me and can tell which are the doofus reviews, but still I hate to see our 5 star rating go down due to one lame brain.