There's somethings I'm not crazy about making (don't we all have a couple?) because their so time consuming or a pain to make..... The place I'm at, at this moment, does a ton of little hand decorated sugar cookies. They roll them out on small boards (with a borded lip for consistant thickness in rolling), bake, coat in simple frosting, then decorate with piped on outline etc...they sell these for .64 cents each. Depending upon who's working on them sometimes I'd swear if they are making .10 cents a cookie that might be pushing it. (But if you put a dozen in a basket and sell them like flowers as gifts, then they look like profit to me). They also struggle putting out kolachey and butter horns (no skilled help, inconsistant product). These items don't seem like good choices to me when you think about profitablity. They only hold so long.... Cakes on the other hand are the most profitable items I see. You can get them out with high quality and speed plus they have a decent shelf life.. What do you think? Which items just don't make sense to you in a contempory bakery? If you owned a bakery what would your menu look like? Would you have a full menu even if it meant you'd have to sell items you purchased in frozen, turn down orders? or would you stick to a more limited menu with what you do best? Assuming your in an average neighborhood, selling to people less gourmet then yourselfs.