Hello, A small introduction: I'm an applied psychologist from India. One of the applications I came across is in a personally loved area of research. Cross-modal correspondences. This area is about how the information coming from one sense affects the perception from another sense. In one of my articles, I looked at the sense of smell and taste in the dining experience. This is how sound, touch, and sight affects the taste of food. Here is the article: Food psychology research if you are interested in the original research, the links are provided. Never till I did this I realized how deep the holistic experience of eating food and drinking is! I'm sure many of you have valuable insights on how people perceive the food they get.