Final touches on bakery naming..

Discussion in 'Professional Pastry Chefs' started by alisha nicole, Feb 13, 2015.

  1. alisha nicole

    alisha nicole

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    Professional Pastry Chef
    Okay, so, my bakery is named. It's already been operating as a business for years.

    However, it's new as a brick and mortar, and I had plans to tack on "bakery and eatery" within signage. I googled the word "eatery," and much to my confused surprise.. most of the results I found were written by people who absolutely loathe the word.

    It seems almost pompously trendy to hate the word because of its simple and.. rustic, if you will, connotation. I thought it was a pleasant, concise, throwback term that would fit nicely with the name; and I wanted something to discern that there will, in fact, be more than simply a case of baked goods and baskets of bread. But now I'm concerned that the majority of people associate it with something negative.

    There's not a strong focus on beverage service, so using "bakery and cafe" would be misleading; it's not sit-down, it's a carryout space with room for a few chairs, but I found "bakery and carryout" to sound grossly more unpleasant; "bakery and bistro" would be an overstatement and there's a "bistro" across the street. 

    What do you think, Cheftalk? Do you hate the word "eatery?" Does it carry with it an unpleasant connotation in your mind? Or do you think I'm being absurd and should simply name the space in the way I think it's best suited, google commentary be damned?
    Last edited: Feb 13, 2015
  2. chefwriter


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    Professional Cook
    The english language is always changing and evolving. I wouldn't worry too much about the internet opinions. Eatery, Bistro and Cafe are all sort of generic terms and are interpreted differently by different people. I'd suggest you call it whatever you like and concentrate on producing good product and service. 

         For the sake of discussion, why not just leave the name alone and not tack on anything? People will draw their own conclusions about what you are once they have been inside and have seen what you offer. 
    alisha nicole likes this.
  3. fablesable


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    Retired Chef
    @Alisha Nicole  Eatery is a great name for a place as the meaning is: "a restaurant or other place that people can be served food" or "a small or informal restaurant"

    Although I do understand that in the last few years it has been overused a bit however, if people are locked onto the name more than the food that says something about business and the finicky side of customers and their perceptions. Ill perceived or not.

    I like @chefwriter  opinion about using just the name with no "bakery or eatery" attached. It then must fall to your branding and social media presence as well as your baking technique to help facilitate understanding and conversation about your product. Facebook, Twitter, Instagram and Flicker are great at getting your pictures out there to the public free of charge however, a wee bit time consuming....not by much though. Think about some of the greats in the pastry/baking world like Pierre Herme or Sadaharu Aoki....just their names do it....nothing else.

    Just one more can also use the words "bakehouse" or "bakeshop" to get your idea across if you really feel the need to have that in your business title.

    Ultimately this is just another's opinion so I hope you go with your intuition. I feel excited for you and wish you all the best! /img/vbsmilies/smilies/thumb.gif

    Couple of quotes I live by relevant to this:

    "By giving us the opinions of the uneducated, journalism (social words) keeps us in touch with the ignorance of the community." - Oscar Wilde

    "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And the most important, have the courage to follow your heart and intuition." - Steve Jobs
    alisha nicole likes this.