Sneaking in to see a second film was fun the first time as a teenager, but beyond that, I have ethical issues. I think anyone who's ever tried to run a business would. (Plus that's a really long time to sit on my
butt!)It's still theft. As for margins, I heard they make the most money on soft drinks, not popcorn, as do the major fast food chains. From what I read, cinemas aren't really making all that much money. COnsidering what most cinemas had to invest to get tose super-comfortable new seats, I'm happy to pay the price. Heck, I'll pay the price for a good movie anyday. Too bad there aren't too many of those nowadays... There's always the video store!