http://www.nytimes.com/2012/10/14/magazine/cooks-illustrateds-christopher-kimball.html?ref=magazine It's a bit overwritten in places, but an interesting profile that made it clearer to me what the _Cook's Illustrated_ niche is. This was interesting: "At the core of C.I.’s M.O. are two intrepid observations Kimball has made about the innermost psychology of home cooks. Namely that they 1) are haunted by a fear of humiliation, and 2) will not follow a recipe to the letter, believing that slavishly following directions is an implicit admission that you cannot cook." I've always found CI geekishly fascinating because it pursues the kind of questions I ask when I cook, but at the same time totally insufferable: smug and cheerless. And I *am* interested in pleasure, which Kimball disdains.