My answer might seam a bit cocky ... but really it's not. ... I think it's all in personal preference(YOURS). My suggestion is to make a batch of each. ... See which one YOU like better. ... All-in-all ... the only downside is that you've got to eat an extra batch of cinnamon rolls. ... BOO-HOO right?
Cinnamon rolls are yeast-raised just like bread. They can benefit from the extra gluten to help trap the yeast gases in the rise, just like bread. The eggs and fat in the dough can contribute to tenderness. And it also works with all-purpose flour.