The Zojirushi RIZO electric rice cooker is user-friendly, allowing even beginners to cook rice easily with just the touch of a button. RIZO is equipped with switches for different cooking recipes, including sushi, risotto as well as cooking steamed dishes for the health-conscious. The body comes in three different designs: a stainless metallic finish, and shades of white (which is this one) and yellow; reflecting the image of rice and saffron rice respectively. Rizo has a micro computerized Fuzzy logic technology. It has direct button menu selections: Rice/Sushi, Risotto, Steam Cook (Keep Warm, Reset). This unit includes a new steaming plate for healthy cooking. It has a spherical inner cooking pan and heating system which creates a convection for better cooking. The inner cooking pan is nonstick. A new style rice cooker, perfect for health-conscious rice cooking as well as steamed dishes; RIZO is set to make its global launch. About the Designer - Mr. Toshiyuki Kita: Mr. Toshiyuki Kita is an active, internationally respected environment, interior and product designer. His designs are permanent colletins at the Musium of Modern Art in New York, Centre Georges Pompidou in Paris, Museum of Modern Art in Saint-Etienne, France, and has held exhibitions across the world. He has also received many awards including the Product Design Award from the Institute of Business Designers and Conract Magazine in the U.S. and the gold prize of the Good Design Award. His recent design includes Sharp's AQUOS television.