The "Zutto" Collection is Zojirushi's first collection of products that is designed and developed as a series of products. The concept of the Zutto Collection was born as a result of the collaboration between Zojirushi and an interior designer in Japan. Unlike other Zojirushi products, the physical body of the Zutto was designed first, then the inner technology. Zutto (Zoot-tow), meaning "always" in Japanese, is designed to be enjoyed and used universally, for any occasion, anytime. This new Zutto Drip Coffee Maker is a convenient 5 cup size.