Canning & Preserving

Why Campbell's IQ didn't live up to its potential. (Campbell Soup Co's Intelligent Quisine nutraceut

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  • This digital document is an article from Food Processing, published by Putman Media, Inc. on September 1, 1998. The length of the article is 1487 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Campbell Soup Co's Intelligent Quisine (IQ) meal program appeared to be promising when the firm launched it in early in 1997 as it targeted a market of more than 60 million people suffering from high blood pressure, high cholesterol and high blood sugar conditions. The firm scrapped the line as it reportedly did not achieve expectations. Industry experts believe that IQ was doomed to fail as it was a very dangerous business proposition which involved a new marketing ploy that was a departure for the food firm and an unconventional distribution strategy.Citation DetailsTitle: Why Campbell's IQ didn't live up to its potential. (Campbell Soup Co's Intelligent Quisine nutraceutical, frozen food product line)(includes related article on probable food giants who may launch nutraceutical products)Author: Mary Ellen KuhnPublication: Food Processing (Magazine/Journal)Date: September 1, 1998Publisher: Putman Media, Inc.Volume: v59 Issue: n9 Page: p63(2)Distributed by Thomson Gale
  • Author:
    Mary Ellen Kuhn
    Binding:
    Digital
    Label:
    Putman Media, Inc.
    Languages:
    English
    List Price:
    $5.95
    Manufacturer:
    Putman Media, Inc.
    Number Of Pages:
    5
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    1998-09-01
    Publisher:
    Putman Media, Inc.
    Studio:
    Putman Media, Inc.
    Title:
    Why Campbell's IQ didn't live up to its potential. (Campbell Soup Co's Intelligent Quisine nutraceutical, frozen food product line)(includes related article ... products): An article from: Food Processing
    Release Date:
    2005-07-28
    Format:
    HTML

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