Understanding the Japanese Food and Agrimarket: A Multifaceted Opportunity

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$47.95
By
CRC Press

General Information

The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain, livestock, and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market, they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets.Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine, grain products, beef, and fruits and vegetables. Some of the specific topics covered include:changes in Japanese food consumptionJapanese food distribution systemdemand for beef products in Japandemand for vegetables and vegetable seedsJapanese wine marketdemand for bakery productsnew food products for the Japanese marketdeveloping trade relations in wood productsExecutives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the “multifaceted” nature and opportunities of the Japanese market.

Details

Author
Andrew D O'Rourke
Binding
Hardcover
Dewey Decimal Number
381.4566400952
EAN
9781560220299
Edition
1
ISBN
1560220295
Label
CRC Press
Languages
English
List Price
$36.95
Manufacturer
CRC Press
Number Of Items
1
Number Of Pages
217
Product Group
Book
Product Type Name
ABIS_BOOK
Publication Date
1994-02-01
Publisher
CRC Press
Studio
CRC Press
Title
Understanding the Japanese Food and Agrimarket: A Multifaceted Opportunity

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