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Top spoon stirs it up. (interview with Campbell Soup CEO David Johnson)(Cover Story)(Interview): An

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  • This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on November 1, 1996. The length of the article is 2141 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.From the supplier: Campbell Soup CEO David Johnson details his expansion plans to further improve the market standing of the company. He plans to pioneer frozen condensed soup in food stores and offer a so-called 'signature' soup that does not need to be cooked as long as the others to achieve a top-quality taste and texture. Johnson also explains that there is a need for Campbell Soup to expand its technology and innovation to help it guard against competitors that may unexpectedly surpass it. The company is also expanding into non-soup food areas, such as buns and muffins for McDonald's and potpite filling for KFC. Finally, Johnson announces that the company is likewise pursuing international expansion, particularly in such countries as the UK, Canada, Australia and Asia Pacific markets.Citation DetailsTitle: Top spoon stirs it up. (interview with Campbell Soup CEO David Johnson)(Cover Story)(Interview)Author: J.P. DonlonPublication: Chief Executive (U.S.) (Magazine/Journal)Date: November 1, 1996Publisher: Chief Executive Publishing Issue: n118 Page: p44(4)Article Type: Cover Story, InterviewDistributed by Thomson Gale
  • Author:
    J.P. Donlon
    Binding:
    Digital
    Label:
    Chief Executive Publishing
    Languages:
    English
    List Price:
    $5.95
    Manufacturer:
    Chief Executive Publishing
    Number Of Pages:
    8
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    1996-11-01
    Publisher:
    Chief Executive Publishing
    Studio:
    Chief Executive Publishing
    Title:
    Top spoon stirs it up. (interview with Campbell Soup CEO David Johnson)(Cover Story)(Interview): An article from: Chief Executive (U.S.)
    Release Date:
    2005-07-28
    Format:
    HTML

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