Coffee & Tea

Tata Tea case study: developing a multinational beverage offering

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Price:
$295.00
By:
Tata
  • Introduction This report on Tata Tea forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It concentrates on how the company has developed away from its original business as a plantation owner, to that of a global beverage player with big brands under its wing. Scope Highlights Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market
  • Author:
    Datamonitor
    Binding:
    Digital
    Languages:
    English
    List Price:
    $295.00
    Number Of Pages:
    8
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    2007-08-13
    Title:
    Tata Tea case study: developing a multinational beverage offering
    Release Date:
    2007-08-13
    Format:
    Download: PDF

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