Cakes

Sweet Treats - Ireland

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Price:
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By:
MarketResearch.com
  • According to Irish consumers, sweet treats are inherently unhealthy, and for just under half of Irish consumers they aren’t meant to be healthy. As a result, suppliers may feel it’s a waste of time to reposition them in any other way. Could the ‘WKD - have you got a WKD side?’ approach work for sweet treats in a lighthearted approach to encourage consumption of ‘naughty but nice’ sweet treats? Brands could capture the humorous ways in which people try to justify why they ‘need’ or ‘deserve’ a sweet treat.
  • Author:
    Mintel International Group Ltd.
    Binding:
    Digital
    Label:
    MarketResearch.com
    Languages:
    English
    List Price:
    $985.00
    Manufacturer:
    MarketResearch.com
    Number Of Pages:
    137
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    2009-12-01
    Publisher:
    MarketResearch.com
    Studio:
    MarketResearch.com
    Title:
    Sweet Treats - Ireland
    Release Date:
    2009-12-01
    Format:
    Download: PDF

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