Successful Wine Marketing

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Price:
$159.20
By:
Springer
  • "Successful Wine Marketing" explains the principles, logistics, and strategies of wine marketing and sales, helping any winery or distributor understand the market, find a niche, and develop a successful plan. Full of descriptions, tips, and real world examples from both wine and business experts, this book distills the lessons and practical knowledge that come out of the highly regarded University of California at Davis short course, given each summer in conjunction with the Office international de la vigne et du vin (OIV). From the basics of understanding the wine consumer, the marketplace, and trends; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, "Successful Wine Marketing" is the first publication to provide sound, practical information on both wine and business. Completely up to date, with information on Internet marketing, small winery strategies, and so much more, "Successful Wine Marketing" is a necessary and valuable resource for small and large wineries, wine consultants and distributors, enology departments and associations, trade associations and agents, short courses and professional development courses, graduate and undergraduate wine marketing courses, and some wine retail outlets.
  • Author:
    Kirby Moulton
    Binding:
    Hardcover
    Dewey Decimal Number:
    663.200688
    EAN:
    9780834219625
    Edition:
    1st
    ISBN:
    083421962X
    Label:
    Springer
    Languages:
    English
    List Price:
    $125.00
    Manufacturer:
    Springer
    Number Of Items:
    1
    Number Of Pages:
    307
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2001-01-15
    Publisher:
    Springer
    Studio:
    Springer
    Title:
    Successful Wine Marketing

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