Coffee & Tea

Nestle Nescafe Charge case study: Combining convenient and ethical benefits with packaging innovatio

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  • IntroductionThis report on the Nestle Nescafe Charge forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the product's innovative package design which meets consumer demand has lead to a successful instant coffee refill product in Japan.Reasons to PurchaseGain insight into the methods used by important industry players to give them a competitive edgeIdentify specific areas for operational improvementsCapitalize on the knowledge of experienced companies when entering a new niche or market
  • Author:
    Datamonitor
    Binding:
    Digital
    Label:
    MarketResearch.com
    Languages:
    English
    List Price:
    $295.00
    Manufacturer:
    MarketResearch.com
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    2009-11-13
    Publisher:
    MarketResearch.com
    Studio:
    MarketResearch.com
    Title:
    Nestle Nescafe Charge case study: Combining convenient and ethical benefits with packaging innovation
    Release Date:
    2009-11-13
    Format:
    Download: PDF

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