Cheese & Dairy

Muller Case Study: Maintaining A Leadership Position By Addressing Changing Consumer Trends

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MarketResearch.com
  • Introduction This case study on Muller forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the UK based yogurt company has managed to retain its leadership position by responding to key consumer trends, adapting its portfolio to address the demands of the contemporary consumer. Reasons to Purchase Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market
  • Author:
    Datamonitor
    Binding:
    Digital
    Label:
    MarketResearch.com
    Languages:
    English
    List Price:
    $295.00
    Manufacturer:
    MarketResearch.com
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    2009-09-16
    Publisher:
    MarketResearch.com
    Studio:
    MarketResearch.com
    Title:
    Muller Case Study: Maintaining A Leadership Position By Addressing Changing Consumer Trends
    Release Date:
    2009-09-16
    Format:
    Download: PDF

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