In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

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HarperBusiness
  • The untold story of the renegade burger chain that evokes a passionate following unlike any other In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following. Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink. This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion. In-N-Out Burger is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
  • Author:
    Stacy Perman
    Binding:
    Hardcover
    Dewey Decimal Number:
    647.9573
    EAN:
    9780061346712
    ISBN:
    0061346713
    Label:
    HarperBusiness
    Languages:
    English
    List Price:
    $24.99
    Manufacturer:
    HarperBusiness
    Number Of Items:
    1
    Number Of Pages:
    352
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2009-04-01
    Publisher:
    HarperBusiness
    Studio:
    HarperBusiness
    Title:
    In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules
    Feature:
    Notes: Brand New from Publisher. No Remainder Mark.
    Release Date:
    2009-04-14

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