"The ice cream market in India has seen steady growth in the past several years. The overview gives data on size and growth as well as key market characteristics such as geographic distribution, approximate profit margins, and the highest selling products. Due to low consumption levels in India, the industry offers strong growth prospects by increasing either per capita consumption or penetration. An increasing focus on institutional sales is also growing the market. The industry faces challenges from the unorganized sector while issues with cold chain infrastructure are being addressed through different measures. The report identifies key trends in television and print media advertising, new product categories, partnerships, and raw material costs. The competitive landscape identifies the major players in the market, their share of the organized market, and the size of the unorganized sector."