Hospitality Manager's Guide to Wines, Beers, and Spirits (2nd Edition)

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By:
Prentice Hall
  • This introduction to the history, science and varieties of alcoholic beverages is essential for today’s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits—from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.
  • Author:
    Albert Schmid
    Binding:
    Hardcover
    Dewey Decimal Number:
    641.874
    EAN:
    9780132059688
    Edition:
    2
    ISBN:
    0132059681
    Label:
    Prentice Hall
    Languages:
    English
    List Price:
    $93.40
    Manufacturer:
    Prentice Hall
    Number Of Items:
    1
    Number Of Pages:
    320
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2008-01-05
    Publisher:
    Prentice Hall
    Studio:
    Prentice Hall
    Title:
    Hospitality Manager's Guide to Wines, Beers, and Spirits (2nd Edition)

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