Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series)

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Price
$14.03
By
Cyan Communications

General Information

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Details

Author
Mark Griffiths
Binding
Paperback
Dewey Decimal Number
338.766342
EAN
9781904879282
Edition
Revised
ISBN
1904879284
Label
Cyan Communications
Languages
English
List Price
$12.95
Manufacturer
Cyan Communications
Number Of Items
1
Number Of Pages
192
Product Group
Book
Product Type Name
ABIS_BOOK
Publication Date
2005-04-01
Publisher
Cyan Communications
Studio
Cyan Communications
Title
Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series)

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