Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series)

Buy Now:
Amazon.com
Price:
$14.03
By:
Cyan Communications
  • The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.
  • Author:
    Mark Griffiths
    Binding:
    Paperback
    Dewey Decimal Number:
    338.766342
    EAN:
    9781904879282
    Edition:
    Revised
    ISBN:
    1904879284
    Label:
    Cyan Communications
    Languages:
    English
    List Price:
    $12.95
    Manufacturer:
    Cyan Communications
    Number Of Items:
    1
    Number Of Pages:
    192
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2005-04-01
    Publisher:
    Cyan Communications
    Studio:
    Cyan Communications
    Title:
    Guinness Is Guinness: The Colourful Story of a Black and White Brand (Great Brand Stories series)

Comments

To post comments, simply sign up and become a member!