Beer

Guinness case study: utilizing a major anniversary to reinvigorate a brand

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  • IntroductionThis case study on Guinness forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the Irish stout brand has coped with the threats to the beer market and has made concerted efforts to promote itself through varoius marketing initiatives in its 250th anniversary year.Reasons to PurchaseGain insight into the methods used by important industry players to give them a competitive edgeIdentify specific areas for operational improvementsCapitalize on the knowledge of experienced companies when entering a new niche or market
  • Author:
    Datamonitor
    Binding:
    Digital
    Label:
    MarketResearch.com
    Languages:
    English
    List Price:
    $295.00
    Manufacturer:
    MarketResearch.com
    Number Of Pages:
    35
    Product Group:
    Book
    Product Type Name:
    ABIS_EBOOKS
    Publication Date:
    2009-10-02
    Publisher:
    MarketResearch.com
    Studio:
    MarketResearch.com
    Title:
    Guinness case study: utilizing a major anniversary to reinvigorate a brand
    Release Date:
    2009-10-02
    Format:
    Download: PDF

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