Great Asian Brands: Tiger Beer

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Price:
$531.01
By:
Marshall Cavendish Corp/Ccb
  • How did a beer that originated in Singapore in 1932 go on to be served in over 60 countries and become one of the most acclaimed drinks brand in the world? The drinks and beverages sector is one of the most intensely competitive in business today. Branding is an essential element in a company's efforts to differentiate itself and win the loyalty of customers in this sector. This book tells the story of the Tiger Beer brand, from its humble beginnings in 1932 to its extraordinary growth and worldwide recognition. Few brands from Asia have managed to enter an established market on a global scale such as Tiger has. Based on original interviews with the key players, Jacky Tai unravels the Tiger brand, debunks the myths, and sets out the lessons of Tiger's success in this engaging book.
  • Author:
    Jacky Tai
    Binding:
    Paperback
    EAN:
    9789812618450
    ISBN:
    9812618457
    Label:
    Marshall Cavendish Corp/Ccb
    Languages:
    English
    List Price:
    $18.50
    Manufacturer:
    Marshall Cavendish Corp/Ccb
    Number Of Pages:
    192
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2008-11-01
    Publisher:
    Marshall Cavendish Corp/Ccb
    Studio:
    Marshall Cavendish Corp/Ccb
    Title:
    Great Asian Brands: Tiger Beer

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