Datamonitor's Fruit & Vegetables in Europe industry profile is an essential resource for top-level data and analysis covering the Fruit & Vegetables industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope Contains an executive summary and data on value, volume and/or segmentation Provides textual analysis of the industry’s recent performance and future prospects Incorporates in-depth five forces competitive environment analysis and scorecards Includes a five-year forecast of the industry The leading companies are profiled with supporting key financial metrics Supported by the key macroeconomic and demographic data affecting the market Highlights Detailed information is included on market size, measured by value and/or volume Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscapeWhy you should buy this report Spot future trends and developments Inform your business decisions Add weight to presentations and marketing materials Save time carrying out entry-level researchMarket DefinitionThe fruit and vegetable market is taken to be the sale to consumers of fresh fruit and fresh vegetables, including potatoes. Volumes are calculated from per capita availability and mid-year populations, where 'availability' denotes the quantities sold (or otherwise available) to consumers without regard to whether the produce is physically consumed or not. Values are calculated from the total volume consumed and the retail price per kg. Processed and preserved fruit and vegetables, including juices, frozen and canned products, are excluded. All currency conversions are calculated using constant average annual exchange rates.For the purpose of this report the global figure is deemed to comprise of the Americas, Asia-Pacific and Europe.The Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, the Ukraine and the United Kingdom.Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.