Food Quality and Consumer Value

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Springer
  • Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.
  • Author:
    Monika J.A. Schröder
    Binding:
    Hardcover
    Dewey Decimal Number:
    641.3
    EAN:
    9783540439141
    Edition:
    1
    ISBN:
    3540439145
    Label:
    Springer
    Languages:
    English
    List Price:
    $179.00
    Manufacturer:
    Springer
    Number Of Items:
    1
    Number Of Pages:
    314
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2003-03-02
    Publisher:
    Springer
    Studio:
    Springer
    Title:
    Food Quality and Consumer Value

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