Everything but the Coffee: Learning about America from Starbucks

Buy Now:
Amazon.com
Price:
$70.44
By:
University of California Press
  • Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
  • Author:
    Bryant Simon
    Binding:
    Hardcover
    Dewey Decimal Number:
    641.3373
    EAN:
    9780520261068
    Edition:
    1
    ISBN:
    0520261062
    Label:
    University of California Press
    Languages:
    English
    List Price:
    $25.95
    Manufacturer:
    University of California Press
    Number Of Items:
    1
    Number Of Pages:
    320
    Product Group:
    Book
    Product Type Name:
    ABIS_BOOK
    Publication Date:
    2009-10-20
    Publisher:
    University of California Press
    Studio:
    University of California Press
    Title:
    Everything but the Coffee: Learning about America from Starbucks
    Feature:
    Notes: Brand New from Publisher. No Remainder Mark.

Comments

To post comments, simply sign up and become a member!