Cuisinart created its Pink Series to help support breast cancer research. A portion of proceeds from the sale of every Cuisinart Pink Series product will be donated to this cause. This extensive line of premium products in deliciously soft pink makes a lot more than just a styling statement! Even better than the original Cuisnart features a 24 ounce Mini-Prep Plus designed with excusive auto-reversing SmartPower blade for two powerful processing options. The touchpads are easy to use and easy to clean, customers love it's power and small size and once your done the parts are dishwasher safe.