Datamonitor's Beer - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Beer industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.Scope of the Report Contains an executive summary and data on value, volume and segmentation Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies Incorporates in-depth five forces competitive environment analysis and scorecards Compares data from the US, Canada and Mexico, alongside individual chapters on each country. . Includes a five-year forecast of the industryHighlightsThe NAFTA Beer market reaches a value of $101.4 billion in 2008. The US is the leading country among the NAFTA bloc, with market revenues of $78.8 billion in 2008 Mexico was the fastest growing country, with a CAGR of 2.3% over the 2004-2008 period.Why you should buy this report Spot future trends and developments Inform your business decisions Add weight to presentations and marketing materials Save time carrying out entry-level researchMarket DefinitionThe beer market consists of ales, stouts & bitters, low/no alcohol beers, premium lager, specialty beers and standard lager. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.