IntroductionThis databook is a detailed information resource covering all the key data points on Bakery & Cereals in the Netherlands. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010.ScopeContains information on 6 categories: Bread & rolls, Breakfast cereals, Cakes & pastries, Cookies (sweet biscuits), Crackers and Morning goods Provides market value, volume, expenditure and consumption data by market, segment and subsegment Includes company and brand share data by category, as well as distribution channel data Contains market value segmentation by demographic and socioeconomic groupHighlightsThe market for Bakery and Cereals in Netherlands increased between 2000-2005, growing at an average annual rate of 0.4%. The leading company in the market in 2005 was Saba. The second-largest player was Quality Bakers with Goodman Fielder Ltd in third place.Reasons to PurchaseDiscover the major quantitative trends affecting the Bakery and Cereals markets Understand consumers' consumption and expenditure patterns Understand the future direction of the market with reliable historical data and full five year forecasting.