Shake Shack chicken sandwich started trending on Twitter within minutes of the first chicken dip in the fryer. And that says something for the burger-only (mostly) establishment that kicked the stock market in the pants with an opening day initial offering that doubled, making a lot of burger investors very happy. So what does that mean for a burger-centric chain that looks to gobble some of the chicken market? Is it a sell-out for, say, KFC to start selling burgers?
As quick serve menus diversify, are we going to see ChickFilA run with a sausage sandwich? Panera is already in the noodle bowl business, a hard-left from the staple bread-based business we used to see. What does that mean for chefs in Italian restaurants that want to build in a little more Greek? Or your menu? Does the relaxed atmosphere of taking on elements beyond the initial mission of the menu open doors to new experiences?
Talk back: Twitter.com/cheftalkjim